Russian RAC/PAC air conditioner market 2008

table of contents

CONTENTS 2

1. KEY RESULTS OF 2008  3

1.1 MARKET HISTORY 4

1.1.1 INITIAL SATURATION OF MARKET 4

1.1.2 FROM DEFAULT TO SYSTEM CRISES OF 2003-2004 4

1.1.3 “THE GOLDEN AGE” OF THE RUSSIAN MARKET 5

1.2 FORECAST FOR 2009 6

1.2.1 ELITE DWELLING 6

1.2.2 STANDARD DWELLING 7

1.2.3 CORPORATE SEGMENT 9

2. SUPPLIES & SALES & REMAINDERS 10

2.1 A/C SUPPLY  11

2.2. REMAINDERS 12

2.2.1 DISTRIBUTORS’ REMAINDERS  12

2.2.2 NON-LIQUID EQUIPMENT 13

2.2.3. INSTALLERS’ AND SUB-DISTRIBUTORS’ REMAINDERS 13

2.3. REEXPORT 14

2.4. CLIMATE EQUIPMENT SALES TO END CONSUMER 14

3. RUSSIAN MARKET STRUCTURE 15

3.1 CLIMATE EQUIPMENT TYPES 15

3.1.1 RAC 18

3.1.2 MULTI-SPLITS 19

3.1.3 PACKAGED AIR CONDITIONER  20

3.1.4 WINDOW AIR CONDITIONERS   22

3.1.5 MOVEABLE AIR CONDITIONERS 24

3.2 OTHER STRUCTURAL FEATURES 26

3.2.1 HEATING SYSTEM SHARE 26

3.2.2. HCF COOLANT EQUIPMENT 27

3.2.3. INVERTER TYPE MODELS 29

3.3 CONSUMER MARKET STRUCTURE 32

3.3.1 SALES TO CORPORATE CUSTOMERS 34

3.3.2 SALES TO ELITE RESIDENTIAL SECTOR 35

3.3.3 SALES TO STANDARD RESIDENTIAL SEGMENT 36

4. SPECIFIC BRANDS’ SUPPLIES IN 2008 39

4.1 JAPANESE BRANDS 2

4.2 KOREAN BRANDS 44

4.3 CHINESE BRANDS 45

4.4 EUROPEAN, AMERICAN, ISRAELI BRANDS 48

5. RUSSIAN MARKET A/C DELIVERY CHANNELS 49

5.1. SPECIALIZED COMPANIES A/C SALES 51

5.2. DOMESTIC ELECTRONIC EQUIPMENT DISTRIBUTORS 54

5.2. DOMESTIC ELECTRONIC EQUIPMENT DISTRIBUTORS 54

5.3. DOMESTIC ELECTRONIC EQUIPMENT STORE CHAINS 56

6. END USERS SALES CHANNEL  57

6.1 PROFESSIONAL CHANNELS 57

6.2 DOMESTIC ELECTRONICS APPLIANCE CHANNEL 58

 

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